Importance of Video for your Website Marketing Objectives


The power of visual moving pictures for marketing products and brands cannot be wholly overlooked—especially when it comes to online marketing. The online videos are a perfect strategy to complement your website content marketing, but have you boarded this plane yet? Whether for your large or small businesses, there’s sufficient evidence in support of online video marketing as an effective platform for advertizing. You must recognize that the internet usage is growing each and every day thus each business is struggling with content marketing; why not give yours more beauty to be unique?

Use of online videos for your website marketing is a vital component in compelling your target audience to achieve conversions. All your followers’ minds can be colonized into your business objectives through the bold and promising move-this will help retain your current customers, attract potential customers as well as generating wide interest. Some of the benefits of using online marketing strategy include:

Helps Summarize Large Marketing Content

A well designed video that is tailor-made for the target audience works to communicate effectively what would be put down in a million words. The target audience is not interested in reading so much wordy content thus a video would serve them well to communicate a lot that they wouldn’t finish reading. A simple moving picture works wonders in communicating larger content which the audience is only left to interpret. The time to come up with, and write the many words is not always available.

Generates Curiosity and Interest in your Audience

Visual images have been known to attract the attention of the audience more easily than graphic writings. Creating catchy psychological online videos will work wonders in attracting the target audience whose need is being addressed. The videos will likely be shared on social platforms by the audience thus driving more followers to websites than content writing alone can do.

According to comScore that evaluates online engagement and use, roughly 45.4% of Internet users view at least one video in one month. This makes videos more interesting, and likely to be seen.

Video Marketing helps build Quality Back links

Videos potentially show up in the search engines more so when posted on YouTube. It is, therefore, necessary that you as a marketer create more videos, and post them on YouTube beside your website. The more they appear in the search engines the higher the traffic you generate to your site.


Bearing the above in mind you should be interested now. Well, go ahead and create videos that incorporate website introduction videos, product demo videos, and customer testimonial videos. The videos must be incisive, interesting, and easy to understand. All these will work in your favor to generate traffic to your site.


Posted by Andy Zajac at Sep 19, 2014 1:48 AMCategory: Using Video on your Website
Tags: Website Marketing, Video, Broadcast, Ranking, Marketing Content, Branding

Secrets to Using Video in Marketing Your Business


All businesses, whether small or large, are in constant effort to market their brands, and products to become more profitable. In embracing all available avenues of online content marketing use of online video marketing has become an inevitable aspect of effective marketing. The strategies employed will give your business a competitive advantage. Of course, a little make-up won’t do bad, right? But what’s the make-up ingredient to make your video marketing more outstanding, and effective in generating traffic to your site?You are of course guaranteed more conversions to your business if you get it, and do it right —videos work more effectively than photos and texts, they speak louder. The secret weapon is available – here are four major tactics to consider for effective video content marketing that will win you followers, and retain current customers:

  • Producing multiple diverse content on your site or YouTube

    Online videos effectiveness manifests in views, audience, and engagement; it’s therefore your mandate to continuously create more different content that meets your followers’ needs. The aim of your content must be to readily update the audience with great informative content that keeps them coming back to view subsequent videos. The greater the videos you post the more the subscribers you get to your site, and thus conversions to your business.

  • Integrating your web content and YouTube

    Video marketing performance can be enhanced by intertwining the online media platforms. It is necessary to utilize customized YouTube content as it accommodates different devices like mobile viewing i.e. YouTube embed web content  increases sales, and high ranking search results.

  • Demonstration of product and service superiority

    Your videos must speak exclusively to your clients about the functioning of your business. The information communicated must be clear, and concise to make your audience informed. The more they understand your content, the higher the likelihood they would transact business with you. Make the communication clear and straight to the point.

  • Exhibit your business environment, your staff, and some customer testimonials

    Providing your audience with insight into your business goes a long way into building trust, and admiration for your business objectives, and operations. Showing your staff to your audience makes them connect to your business, and familiarize with your business largely. The customers’ testimonials too do have a bigger impact on the audience as they help clients feel part of the business, and link it to real life- they are motivated to try out too.After considering all the above tactics you are ready to harvest from your best strategies. Now you can create multiple videos that are catchy, interesting, and informative videos directed towards the target audience. More followers and conversions are bound to be your order of the day when you make it happen.
Posted by Andy Zajac at Sep 11, 2014 6:03 PMCategory: Secrets to Video Marketing Success
Tags: video marketing, business, trade secrets, visual, virtual, broadcast, netcast, presentation top

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